Let's Work Together!
* all fields are required
Thank You!
Your submission has been received. Need immediate assistance?
Give me a call at 310.795.3332!
Call Now
Oops! Something went wrong while submitting the form.
Digital Product Consultant & Fractional CPO
Putting the V
in MVP
Alessandro Fard
Book A Consultation
Brands I’ve Worked With
The Missing Link In Your Product Team
Optimize your product offerings
Streamline your product teams
Support from discovery to launch
Who I Am
I am a digital product veteran with over 22 years of experience. I have worked across multiple industries, providing intuitive and impactful solutions to increase my clients’ bottom line.
Read More
What I Do
With my practical and strategic MVP approach, I bring internal teams together and drive product creation with validated data and expertise.
Book A Consultation
With my practical and strategic MVP approach, I bring internal teams together and drive product creation with validated data and expertise.
How I Do It
Product
Evaluation
I conduct thorough and robust evaluations of your brand, product, and digital footprint.
Team & Workflow
Analysis
I evaluate teams and take notes of issues I see that may adversely impact the project.
Product
Workshop
I lead workshops to review data with my clients and lay out the roadmap to success.
Ongoing
Guidance
I hold weekly meetings with project stakeholders to ensure the everything is on the right track.
Book A Consultation
How I Do It
Product
Evaluation
I conduct thorough and robust evaluations of your brand, product, and digital footprint.
Team & Workflow Analysis
I evaluate teams and take notes of issues I see that may adversely impact the project.
Product
Workshop
I lead workshops to review data with my clients and lay out the roadmap to success.
Ongoing
Guidance
I hold weekly meetings with project stakeholders to ensure the project is on the right track.
Book A Consultation
Why You Should Hire a Fractional CPO
Save Time
A typical CPO takes 2-3 months to get up to speed and start providing value. My process takes 2-4 weeks, built on over 22 years of experience.
Lower Costs
Salaried CPOs make at least 300k a year, plus bonuses and benefits. My services are a fraction of the cost and provide the same value.
Reduce Risk
By hiring a fractional CPO, you can reduce the risk of making a long-term commitment to a full-time CPO who may not be the right fit for your company.
Flexible Services
Fractional CPO are hired on a part-time or project basis, giving your company the flexibility to adapt to changing business needs.
See More Benefits
Real CPO Expertise, Real Results:
Mission
  • Increase quart conversion of used car platform
Action
  • Streamline and simplify the used car flow for core platform and 60+ partners.
  • Monitor data for ongoing adjustments.
Results
  • 20% increase and used car sales over 3 months.
  • Significant overall customer service, improvement, and reading.
Mission
  • Improve Facebook user engagement and virtual currency purchases.
Action
  • Create and implement interactive Paywall.
  • Review analytical data to tweak implementation.
Results
  • 31% increase in offer wall engagement over three months.Increase in over.
  • Significant increase in revenue through offer wall advertising.
Mission
  • Introduce multiple queues and learning paths to the lynda.com/linkedin learning ecosystem.
Action
  • Create a date driven interface that allows consumer and enterprise users to advance learning at a later scale.
  • Vigorously test new streamlined UX to ensure higher adoption rates.
Results
  • Increased usage of consumer accounts, and annual subscriptions.
  • Substantial adoption in enterprise related implementations.
Mission
  • Lead team of digital experts in enhancing the UX and performance of partner clients.
Action
  • Impart the core principles of UX to all teams at every level.
  • Promote and adopt the idea of ALWAYS testing for a data centric approach to improvements.
Results
  • 50-100% client growth year over year over a 5 year period.
  • Helped to increase client revenue over 20% collectively.
Mission
  • Help established a redesigned digital footprint for the Ultimate Proposal show on social spaces.
Action
  • Utilizing a data-centric foundation, created impactful designs, and flows in order to improve the user experience.
  • Working closely with stakeholders, validated fermentation, and ensure conversion-centric milestones are met.
Results
  • Over 45% increase following on social spaces over a six month period.
  • Over 30% increased social activity and brand interaction during this time.
Mission
  • Lead redesign of platform to create a more game in centric environment for users.
Action
  • Meet with key stakeholders across departments in order to ensure that redesigned gaming platform accommodates digital show content while ensuring core use case of casual gamers are satisfied.
Results
  • Significant increase in core metrics and KPI’s post new site launch.
  • Increased speed of deployment for TV show assets due to UX architecture utilizing templates format.
Testimonials
Alessandro is a rare find in the UX and UI design industry and is great to work with. He is a talented reliable self starter and hard worker who collaborates well with teams. He can cover many diverse design tasks from UX strategy and client presentations to the UI and production details that bring a project to life. He is a great asset for any company or team looking for an experienced design lead, or design support, for ongoing projects.
Alessandro is easy to work with, responsible and have great communication skills (which I often find - a rare skill to have in a designer, no offense to any). He manages project timeline with realistic expectation-setting, detailed planning and delivers on time. He successfully completed many projects for my company, including a great looking website! Above all, he always got a smile on and is just simply pleasant to engage.
Alessandro is a creative UX designer and is particularly adept at balancing deep empathy for the user while addressing business goals. His keen design skills seamlessly blend strong visual presentation with disciplined user research. A recommendation would not be complete if I did not also mention that Al is the consummate team player. His infectious enthusiasm, optimism, and effective story telling are an asset to any product design team.
Alessandro is one of those rare breeds that can effectively blend excellent technical skills with good listening, problem-solving, and interpersonal skills. His ability to be agile within a project while keeping an eye out for the big picture is invaluable. I would highly recommend Alessandro to any company or team looking to bring on a skilled UX/UI Designer with an eye for detail and natural design instinct.
FAQ
Want to know more about hiring a fractional CPO? Check out my FAQs and if you don’t see your question, drop me a line!
All Questions

Why shouldn’t I just hire a full-time Chief Product Officer?

A full-time CPO’s salary (with benefits and bonuses) can cost companies somewhere in the mid-six figures. If they end up not being the right fit, a severance package will cost your company three times their yearly salary. On top of that, studies show that it typically takes a new CPO up to three months before they can start providing value. With my background and experience, I can onboard quickly and provide value within four weeks at a fraction of the cost. I’ll be engaged in the project for as long as I’m needed, and my services scale up or down depending on the project’s needs.

Do you offer smaller engagements to validate your services?

Typically, no. However, my smallest engagement package lasts a month. If you decide our partnership isn’t the right fit after a month, you’re not locked into a long-term contract. That being said, I do sometimes offer smaller engagements on a case-by-case basis.

Will you be on-location to attend major meetings?

I’ll attend the majority of my meetings via video calls. For clients located on the West Coast, I can attend some meetings in person if given proper notice. Travel expenses must be covered by my clients and approved by both parties.

All Questions
Book Your Consultation With Al Today!
Thank You!
Your submission has been received. Need immediate assistance?
Give me a call at 310.795.3332!
Call Now
Oops! Something went wrong while submitting the form.
Thank You!
A fractional CPO helps a company scale its product development efforts as the company grows, providing  expertise to support  expansion.
About Al