Who I am

Based in Southern California, Alessandro is exceptionally skilled at web 2.0 design & UI/UX integration. His expertise also includes information design & usability analysis with a focus in cognitive thinking from a user standpoint. Alessandro has top-notch interpersonal skills, an extensive background in the web culture, and is constantly learning new technologies while finding more innovative ways of applying them in the Internet field.
These characteristics allow him to handle diverse responsibilities and make him a significant asset to any company. His goal is to provide outstanding value as an experienced, highly talented employee/consultant on any creative or marketing team.

My Services

UX Design
UX Design
UI Design
UI Design
Front End Dev
Front End Dev
Conversion Specialist
Conversion Specialist
Michael Ninness
Alessandro is a creative UX designer and is particularly adept at balancing deep empathy for the user while addressing business goals. His keen design skills seamlessly blend strong visual presentation with disciplined user research. A recommendation would not be complete if I did not also mention that Al is the consummate team player. His infectious enthusiasm, optimism, and effective story telling are an asset to any product design team."
Michael Ninness, Sr Director Product Management, Web & Graphic Design at Adobe
Monica Moon
Alessandro is a rare find in the UX and UI design industry and is great to work with. He is a talented reliable self starter and hard worker who collaborates well with teams. He can cover many diverse design tasks from UX strategy and client presentations to the UI and production details that bring a project to life. He is a great asset for any company or team looking for an experienced design lead, or design support, for ongoing projects."
Monica Moon, Elevated.com Creative Director
Derek Loranger
Al’s energy is contagious. In the face of challenges, Al’s positive outlook always shines through. While working with him, he was always willing to grab a few other designers and flesh out some ideas; his collaborative spirit made the team stronger. As an effective contributor to our team’s decisions, he could be counted on to make sure we stayed on track. As a testament to his creativity, some of his designs pushed the envelope of our site outside the comfort zone. And that’s a good thing."
Derek Loranger, Owner at Burger Bench
Jason Harbert
I've worked with Alessandro on many projects over the last year and he has consistently delivered high quality work on every one of them. More so, he has delivered work under very tight time constraints, and has demonstrated an expert creative ability with detailed knowledge of best practices and conversion optimizations."
Jason Harbert, Co-Founder and CTO at Flowspace
Ted Hekman
A master of his craft and an excellent entrepreneur and project manager in his own right, it's always a pleasure to call upon Alessandro either as a part time resource for my company, or a full time employee for my clients. He is a pleasure to work with, extremely fast delivery, honest and up front, creative, and extremely knowledgeable not just about how to make stuff look good, but how to make money from it. I highly recommend Alessandro for any web design or direction role."
Ted Hekman, Technology Startup Veteran
Jason Stomel
Alessandro Fard’s talent simply amazes me. He is everything you could ask for in a professional web designer. His out of the box creativity is unparalleled in the industry. Alessandro is an invaluable partner on any project we engage on and is top on our single man list of superstar designers. His portfolio speaks for itself! If you are looking for a true superstar that communicates well, and always meets deadlines, Alessandro is your guy!"
Jason Stomel, Founder

A Closer Look

Alessandro Fard
Alessandro Fard
Design Ninja • Mobile Master • UX Hero

A Southern California native, Alessandro has delivered successful results to numerous companies in the web industry for over 11 years. Working within multiple disciplines, Alessandro has worked directly with brands such as American Express, AAA, Bank of America, Blizzard, BestBuy, eBay, Facebook, GSN, lynda.com, Sony, USAA, Zynga, NBC, Yahoo, and many more.

Alessandro is exceptionally skilled at web 2.0 design, UI/UX integration, mobile apps, and implementing advanced responsive/adaptive layouts. His expertise also includes information design and usability analysis with a focus in cognitive thinking from a user basis. He works closely with his clients and is well-known for his warmth, discernment, and accessibility.

His work has been featured in VentureBeat, TechCrunch50, and Newsweek. His article, “The UX University of Life” was featured in UX Magazine. A dedicated life-long learner, Alessandro believes our everyday experiences can be leveraged as part of an ongoing UX education.

Design Mission

Good design is not just about pretty. Good design solves problems.

Design is the single most critical factor in determining the ultimate winner of the 21st century.

As Kun-Hee Lee, Chairman and CEO of Samsung states

Get in Touch

Hi there! Whether you are interested in working with us or just want to ask a question, we would love to hear from you. Give me a call, or shoot me an email.

I will return your call or email within 24 hours 🙂