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Digital Product Consultant & Fractional CPO
About Al
Optimize your product offerings
Streamline your product teams
Support from discovery to launch
Career
Throughout my 22-year career, I’ve worked as a product specialist for startups and Fortune 500 companies across multiple industries. I’m also the Founder and CEO of CreateApe, a digital product design firm in Irvine, CA.
years
Success
On top of optimizing my client’s digital products, my work has been featured in publications like VentureBeat and TechCrunch50. I’m also a published author in UX Magazine and was a keynote speaker at UCSD and the LA Marketing Expo.
TC
Personal Life
My career keeps me busy, but I’m not all business all the time. After all, I’m a big believer that you don’t live to work, you work to live! At home, I’m a big gamer and Jiu Jitsu enthusiast. I’m also a proud husband and father of three boys.
My Digital Product Career
2001
2008
2014
2018
2023
2002
After the dot com bubble burst, I worked at Krave Online while attending Santa Monica College.
2001
I began my career at an online startup during my senior year of high school.
2005
I redesigned GSN’s entire website, significantly improving the overall user experience.
2004
I graduated college and officially began my career at GSN Sony.
2007
I merged my social networking experience with E-commerce for Shopify, driving overall conversion by 9% in the first six months.
2006
I went down the startup path and increased social network engagement for ski-space.com and the Make The Difference Network.
2009
On top of the TechCrunch feature, my website design lead to a partnership with Auto Trader.
2008
Mota enlisted me to redesign their website for used car sales. My work was featured in TechCrunch50.
2011
I joined Lynda.com to lead user experience efforts on the enterprise and consumer side.
2009
I left Mota for Zag.com, which later became TrueCar.com, where my involvement increased sales by 20% in six months.
2014
TrueCar achieves a successful IPO and I sold my remaining stock in the company to chase some bigger dreams.
`12-`13
I helmed several redesign projects at Lynda.com that lead to the company being acquired by LinkedIn.
2015
I launched an independent design consulting service, which would later evolve into my very own company.
2016
I paved my own way in the digital product design industry when I turned my consulting service into CreateApe, my UX/UI firm.
2018
CreateApe continues to grow as a business, taking on major names across multiple industries like Abbott and It’s Just Lunch.
2017
As CreateApe took on more clients, I hired more freelance designers to  manage the load. We quickly became a full-fledged agency!
2020
Although the pandemic shut down a lot of business, CreateApe thrived — designing 50+ new products remotely.
2019
CreateApe reaches 40+ employees, including developers, graphic designer, content creators, and project managers.
`22-`23
After years of success with CreateApe, I was a keynote speaker at the LA Marketing Expo and UC San Diego.
Testimonials
Alessandro is a rare find in the UX and UI design industry and is great to work with. He is a talented reliable self starter and hard worker who collaborates well with teams. He can cover many diverse design tasks from UX strategy and client presentations to the UI and production details that bring a project to life. He is a great asset for any company or team looking for an experienced design lead, or design support, for ongoing projects.
Alessandro is easy to work with, responsible and have great communication skills (which I often find - a rare skill to have in a designer, no offense to any). He manages project timeline with realistic expectation-setting, detailed planning and delivers on time. He successfully completed many projects for my company, including a great looking website! Above all, he always got a smile on and is just simply pleasant to engage.
Alessandro is a creative UX designer and is particularly adept at balancing deep empathy for the user while addressing business goals. His keen design skills seamlessly blend strong visual presentation with disciplined user research. A recommendation would not be complete if I did not also mention that Al is the consummate team player. His infectious enthusiasm, optimism, and effective story telling are an asset to any product design team.
Alessandro is one of those rare breeds that can effectively blend excellent technical skills with good listening, problem-solving, and interpersonal skills. His ability to be agile within a project while keeping an eye out for the big picture is invaluable. I would highly recommend Alessandro to any company or team looking to bring on a skilled UX/UI Designer with an eye for detail and natural design instinct.
Latest Blog
Product
Evaluation
March 02
I conduct thorough and robust evaluations of your brand, product, and digital footprint.
Product
Workshop
March 02
I lead workshops to review data with my clients and lay out the roadmap to success.
Show More
Book Your Consultation With Al Today!
Thank You!
Your submission has been received. Need immediate assistance?
Give me a call at 310.795.3332!
Call Now
Oops! Something went wrong while submitting the form.
Thank You!
A fractional CPO helps a company scale its product development efforts as the company grows, providing  expertise to support  expansion.
About Al