Most of the work I do doesn’t make headlines. And I’m okay with that. Over the past 23 years, I’ve worked on everything from consumer platforms to billion-dollar tech companies. But in the last decade, my focus has shifted toward something that feels bigger than conversions and click-throughs. These days, I spend my time redesigning how people experience care—and it’s changed the way I think about design entirely.
When Authority Magazine asked to interview me about digital transformation in healthcare, I didn’t want to give surface-level answers. I wanted to tell the truth: that many of our healthcare systems still run like it’s 2003, that innovation is being throttled by legacy tech and even more legacy thinking, and that yes—design alone can’t fix that. But it can help.
It can reduce friction.
It can restore trust.
It can bring humanity back into high-stakes moments that have become cold and mechanical.
I talked about designing during the height of COVID. About working on platforms that served entire states. About building tools for longevity companies whose mission is to make “100 the new 60.” And about the bigger systems—political, regulatory, cultural—that often slow the impact we’re trying to make.
Because here’s the truth no one tells you:
The more closely you work with healthcare technology, the more you realize that good design is a moral obligation. It’s not decoration. It’s how people navigate stress, pain, fear, and hope.
This interview was a chance to reflect on that.
If you’re building anything in the MedTech space—or just want to understand what “digital transformation” actually looks like—I’d love for you to give it a read.
👉 Read the full Authority Magazine interview